| | By Doug Lacombe "There are three kinds of lies: lies, damned lies, and statistics." This phrase, popularized by Mark Twain, gets to the heart of a current trend that is troubling - holding social media to greater account than any other medium past or present. Business people talk a lot about the "Return on Investment" (ROI) that social media does or does not offer. While businesses absolutely should ensure time is not wasted on trivial or unproductive matters, it is possible to strangle an initiative by holding it to impossibly high standards. |